AI tools have become very popular lately. They can be used in many different industries and parts of daily life. They help people be more productive and efficient and have many potential benefits.
For many, it is the tool they’ve always waited for to make their life and work a whole lot easier.
Others see it as a threat to their livelihood and human autonomy.
While AI has already been used to write blog posts, emails are still mainly written by humans. Email is a little different.
Here’s why:
Blogs are primarily focused on sharing content with readers. In fact, most blog posts revolve around sharing information that is helpful, and informative. Such as “How to fix your car” or “15 Things to do before your 30s”. You’ve seen and read a lot of them.
Sales copy is a completely different ballgame. The goal of sales copy is not only to provide information. The main goal is to form a deep and lasting relationship with the business’s customers. This relationship is what ultimately drives sales and creates loyal customers.
Building a good relationship with customers, it’s not about just exchanging information. Relationships are more complex than that. Rather, they are often emotional journeys that two or more people take together.
By gaining people’s trust, businesses can build a relationship that’s more than just a one-time deal. This type of relationship will lead to long-term customer loyalty and increased sales over time.
Empathy
Empathy is the ability to understand and share the feelings of others. Your past experiences and personal journey are important to connect with your audience. Whether it’s through happy or sad moments, they shape your perspective and help you relate to your audience better.
It is important to recognize that empathy is not just about relating to others on a surface level. It is about understanding their emotions in a way that is authentic and meaningful. By sharing your own experiences, you can create a safe space for your audience to open up and share their own stories. This can lead to a deeper level of engagement and connection with your audience.
You can share your experiences of being in a car accident. Or about winning and losing at sports. Or fighting with your parents, and being loved by your partner. By doing so, you will show that you understand the struggles and challenges that they may be going through.
Proven results
When it comes to creating email templates, we take a unique approach that has yielded great results for our partners. In fact, we base the best emails that we have ever written, which have been tried and tested over time.
Unlike AI-generated templates, which can be hit or miss, our templates have been proven to work. We only choose the ones that have been tested and proven to make money. In other words, if they don’t work, we don’t turn them into templates and don’t use them anymore.
AI is a Tool not a Takeover
For now, AI is a great tool for generating a bulk of words but an email marketer is still the brains of the operation.
It doesn’t work looks like it is likely to change soon.
While AI has made great strides in generating content, it is not yet capable of telling emotional stories for real people. Currently, AI is a valuable tool for generating a large amount of content. But the human email marketer is still the one who makes the final decisions. The human element of empathy and connection is still an essential component of storytelling. It is unlikely that AI will be able to replicate it in the near future.
If you want to build such a trustworthy relationship with your audience, you need an expert and consistency in delivering content to your email list.
This is what I am specialized in.