Emailing your customer database is a free and simple way to make your customers more valuable. It’s also one of the most effective methods because you don’t need to spend more money on ads or getting new customers. Even small improvements in your email marketing can greatly impact your profits.
I will help you make more money by learning about your customers, writing better emails, and telling stories that people can relate to. Simple but effective strategies have helped some of our clients increase their sales by 20 to 30 percent, and some businesses have even doubled their sales. One client made x2.3 times more money without spending more on ads or losing subscribers.
Email is the most important way for many online businesses to sell their products. So, even small changes can make a big difference. In this blog, you will learn about five important strategies that online business owners can use right away.
1. If you can’t send good emails, better to send nothing
Sending ineffective emails that fail to connect with your readers can have detrimental consequences for your business. This is because you end up wasting your customers’ valuable time and energy, leading to a decreased likelihood of future purchases from them.
To illustrate this, consider the scenario where you meet your significant other’s parents for the first time. Nervousness prompts you to overcompensate by sharing overly personal information, such as your political views and religious beliefs, causing discomfort and awkward silence in the room. You come to the realization that staying quiet might have been a better approach.
Likewise, bad email marketing behaves similarly, alienating and pushing people away. In such cases, it would have been preferable to send no email at all.
Consequently, the crucial question is: How can you effectively send good emails?
And now, let’s move on to strategy number two.
2. Do your homework
Conducting thorough customer research, or doing your homework, involves a systematic approach to understanding your customers’ buying journey. It entails delving into the reasons that led them to seek your solution, their purchasing goals, and their emotions before and after making a purchase. Additionally, you should aim to comprehend how their lives were influenced by their decision and pay attention to the specific language they use when describing their experiences.
While this process may seem demanding, it’s a worthwhile investment in your business’s success that will yield benefits for years to come. To embark on this journey, start by reaching out to your most valued customers and requesting a twenty-minute chat with them. Aim to secure at least seven interviews. Why seven? Because you need a minimum of five valuable interviews to develop a comprehensive customer avatar, and inevitably, a couple of calls might be less informative than others.
During these conversations, ask key questions that will unveil essential buying data. Examples of such questions include “What was the primary reason for your purchase?” and “How has your life improved since using our product?”
Gather and compile the insights from these interviews to create a customer avatar—a fictional representation of your ideal customer. Look for common patterns in your customers’ buying journeys to gain valuable insights and align your business strategies accordingly.
If you have a narrow niche — it’s much easier to understand your audience.
3. See your emails as reusable assets, not disposable messages
After researching your customers’ preferences, pain points, and desires, you can create sales emails that address their needs and are more convincing.
These emails are not just one-time messages, but valuable sales assets based on reliable data. By creating an outstanding evergreen email sequence, you set it up once and let it run for an extended period, possibly yielding results for years to come.
To make sure your email list stays interested, change up your launch emails each time. But for regular product launches that don’t happen often, it’s okay to use the same emails again.
To see which broadcast emails work best, check their performance regularly. At the end of each month, figure out which 20% of broadcast emails had the best conversion rates. Use these ones again in the future. This way, you get the most out of emails that have already worked well for you.
By using carefully designed email sequences that work year-round, sending targeted emails during your product launches, and utilizing effective broadcast emails, you can achieve a strong and long-lasting effect on your email marketing campaigns.
So, the more time has passed the more efficient emails for will have in your portfolio. The earlier you start, the soon it happens.
Basically, it’s truly an investment in your business.
4. Use a “hot list” during your launches and evergreen sequences
This strategy is designed to boost your revenue from every promotion you run while avoiding burnout among your email subscribers. Here’s how it works: during a launch, tag every subscriber who clicks the link to your sales page. In the second half of the launch, focus on sending additional emails exclusively to these tagged subscribers.
Why is this approach effective? Because these subscribers have shown genuine interest and are considered hot leads. They want to know more about your offer, and as long as they remain interested, sending them more marketing messages can be beneficial.
For instance, let’s consider a product launch that runs for a week, starting on a Wednesday and ending the following Wednesday at midnight. During this period, you can follow this strategy: on Sunday, Monday, Tuesday, and Wednesday send a second email in the afternoon specifically to your hot list, while sending your regular sales messages to your entire subscriber base in the morning.
These additional emails should focus on addressing smaller aspects of your offer that you might not have covered extensively in your main marketing content. For example, you could elaborate on your money-back guarantee policy, highlight any bonuses that might not have received sufficient attention on the sales page, or simply ask your audience if they have any questions about your offer. Aim to craft compelling emails containing between 100 and 300 words to encourage these interested subscribers to take action.
By using this approach, you can make the most of engaged leads, provide them with valuable information, and increase your chances of converting them into paying customers without overwhelming your entire email list.
5. Create urgency through your marketing
This strategy is simple, but it’s more important than anything else on this list, with the exception of doing your homework. To create urgency means that for every marketing campaign you send, you need to answer the question “Why should I buy your offer now, instead of later?” with something compelling.
If you don’t have a good answer to this question, your business is going to earn a lot less revenue than it could. The easiest way to create urgency is through doing a launch model where doors close to your offer on a certain date. Then you close the doors for at least a month or two. “It’s simple, it’s easy to understand, and it works. They either have to buy now or miss out.
Another proven strategy involves offering a time-sensitive discount. It’s simple and effective. But you run the risk of creating a situation where people simply wait to buy until they see a discount. Steam games are the perfect example of this case — a huge portion of the games will not buy a new game until the sale happens, simply because they KNOW it will happen very soon.
Finally, a more advanced strategy involves offering special bonuses when customers buy before a certain cutoff time. This is the hardest strategy to execute well because you have to offer a bonus that people care about. We wouldn’t recommend making this the main strategy. Instead, this works great as an add-on to one of the first two options.
Small tip – this is the perfect way to grow your email list. When you provide information about sales like date, discount amount, and another important things in advance — you get the loyalty of your audience.
Conducting thorough customer research empowers you to craft excellent emails that have the potential to drive both immediate and long-term revenue for your business.
Viewing your email marketing efforts as an investment allows you to create sales assets that continue to provide value and yield results over an extended period, benefitting your business for years to come.
By making sure you have urgency in your offers, you’ll ensure that customers buy, and you can use a hot list strategy to increase your sales without burning your list.
Combining these three strategies can significantly enhance the effectiveness of your email marketing campaigns, driving more revenue while maintaining a positive and engaged relationship with your audience.
As you see from these strategies – email marketing is a great and powerful tool when it is done in the right way. And to do so, you must spend a decent amount of time.