How to capture and transfer UTM parameters to MailerLite
In this guide, you'll know how to capture the five default UTM parameters from your website's URL and pass them to MailerLite forms.
Andrey LukashovAugust 2, 2024
Revenue per email – how much to expect and how to calculate it.
This article shows how to enhance email marketing ROI. Key metrics include the revenue generated, which should be between 25% and 35%. My tips include revenue distribution, open rates, and…
5 Strategies to maximize revenue from your email marketing
I provide five strategies for maximizing revenue from email marketing, including sending effective emails, conducting customer research, creating reusable email assets, using a "hot list" during launches, and creating urgency…
Andrey LukashovJuly 30, 2023
AI will do everything – copywriters are no longer needed.
While AI has made great strides in generating content, including blog posts, human copywriters are still essential for crafting sales copy that builds deep and lasting relationships with customers. Empathy…
Andrey LukashovJune 30, 2023
The art of writing email copy that converts
Here you will get tips for crafting effective email copy that converts, including attention-grabbing subject lines, personalized messaging, concise content, focusing on benefits, creating a sense of urgency, using social…
Andrey LukashovMay 30, 2023
The benefits of hiring a professional email master
Email marketing is crucial, but writing effective emails can be hard. Hiring a professional offers high-quality copy that saves time, boosts deliverability and conversions, and provides expertise and customized services.
Andrey LukashovApril 16, 2023
The power of email marketing: why your business needs a strong email strategy
Email marketing is a cost-effective way for businesses to connect with their audience and track campaign effectiveness. Benefits include increased brand awareness, lead generation, customer retention, and sales. Successful companies…
Andrey LukashovMarch 30, 2023
